Social Media Process of Achieving Value

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  • Business model


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The social media process of achieving value is a process that starts with the company’s understanding of the customer and their needs. This is followed by the creation of a strategy to serve those needs, which then leads to implementation and finally evaluation. The first step in the social media process is understanding what customers want from your company. This includes understanding their demographics, psychographics and motivations for interacting with your company. Once you know these things, you can create a strategy that will best serve their needs. The next step is implementing this strategy in order to meet customer expectations and make them happy. Finally, you should evaluate whether or not this strategy was successful so that you can make any necessary adjustments going forward.
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