Social media channels are the most popular and widely used platforms for communication. They can be a powerful tool in marketing campaigns and can be used to reach a wider audience. Facebook is the most popular social media channel with over 2 billion monthly active users. It is also one of the oldest social media channels, having been founded in 2004. Facebook allows its users to post status updates, pictures, videos, links and more on their personal profiles. Facebook is free to use and does not provide any advertising services or products within their platform. This means that companies must use other platforms to advertise their products on Facebook or create a page for themselves on Facebook if they want to reach customers through this channel.