Social media channels are diverse and provide a variety of options for businesses to promote themselves. They can be used for marketing, customer service, and content creation. Facebook is the most popular social media channel with over 2 billion monthly active users. It is also the most popular place to create content on social media with over 100 million active users on Instagram, 50 million on WhatsApp, and 1 billion posts made each day. Twitter is a great channel for customer service as it provides an easy way to reach out to customers who might be having problems with their orders or products. It has also been found that Twitter users are more likely than Facebook users to make purchases from their favorite brands.