Social media is a very powerful tool for companies to connect with their customers. It helps them to know what the customer wants, how they are feeling, and what they think about the company’s product or service. The social media audience analysis gives important insights on how the company should be marketing their products and services. It also helps them to identify potential customers that they might not have been aware of before. Social media influencers are now able to analyze their audiences with the help of social media analytics tools. Social Media Audience Analysis is important for social media marketers and advertisers. They need to know the demographics of their audience in order to create a more personalized campaign and strategy.