Social media has become an integral part of the digital marketing strategy for many businesses. As of 2019, there are over 2.46 billion social media users worldwide and the number is expected to increase as time goes by. Social media is a powerful tool for businesses to connect with their customers and influencers, but it’s not enough to just post content on social channels and hope for the best. A successful social media strategy requires that you have a good understanding of what your audience wants and need, what they’re looking at on social channels, how you can use different platforms to reach them, where your competitors are investing their time and energy in order to create a competitive advantage for your business, how you can use paid advertising to amplify your message on social channels, etc.