A SWOT analysis is a strategic planning technique that helps organizations to assess their strengths, weaknesses, opportunities, and threats. It is a tool used in business management to analyze the internal and external factors of an organization. In this article, we will discuss the strengths and weaknesses of a B2B and B2C company. The strengths of this company are their high-quality products and services with their excellent customer service. They also have an established brand recognition that helps them sell more products than any other competitor in the market. The main weakness for this company is that they are not able to compete with some of the new technology companies like Amazon and Uber in terms of innovation