The Scenario Analysis Technique is a process of identifying different scenarios and the possible outcomes of these scenarios. It is used in business, marketing and public relations to analyze the potential success or failure of a particular decision. Scenario analysis technique is an important tool for organizations that have to make decisions that are both risky and uncertain. It can be used to identify the best option, but it can also help in identifying the worst case scenario. The Scenario Analysis Technique helps organizations understand what could happen if they choose one option over another and what could happen if they choose no option at all.