A sales funnel is a marketing tool that helps companies to identify the right audience and the right message for them. A sales pipeline is a marketing tool that helps companies to identify prospects, who are in the process of becoming customers. The sales funnel is a popular tool that marketers use to show the customer's journey from the first point of contact to the purchase. The sales pipeline is a more advanced version of the sales funnel. It shows how many potential customers are in various stages of interest and intent for your product. The difference between these two is that with a sales funnel, you're focused on one step at a time, whereas with a sales pipeline, you're looking at all the steps.