Inbound marketing is a practice of creating and promoting content that attracts users to your website. It's a strategy that has been gaining popularity in recent years as digital marketing continues to grow. The sales funnel is a model for understanding the process of acquiring new customers. It lays out the steps that prospects go through in order to buy your product or service. The Buyer’s Journey is a tool for understanding the needs and motivations of your audience, and how those needs change throughout their journey with you as their partner. Inbound Marketing: This methodology focuses on developing content targeted towards specific audiences, which are then used to build trust and credibility with people who are interested in what you have to offer. In other words, it’s about “building relationships not just selling products."