The sales funnel is a series of steps that a company takes to move from prospect to customer. The sales pipeline is the process of moving through the sales funnel as it progresses. The use of a sales funnel and sales pipeline, with its associated tools and technologies, enables companies to more efficiently manage their lead generation and conversion processes. Sales funnels are used by companies that have a high volume of leads or new customers who are not aware of their products or services. They help companies convert these leads into customers by providing them with valuable information about the product or service they are interested in purchasing. Sales pipelines are used by companies that have less leads but want to convert more customers into buyers.