The sales funnel and customer’s journey are a vital part of any marketing strategy. They give the marketer a clear understanding of where their customer is in the buying process. The sales funnel is a marketing technique that has been around for decades. It helps marketers to understand what customers need to do in order to buy their product or service and then they can offer them with an opportunity to buy it at the right time. In today's digital world, companies are able to use technology such as CRM software, email marketing software, and social media platforms more efficiently than ever before. This has made it easier for companies to build a customer's journey map that helps them understand how their customers interact with them on different channels.