Sales Digital Customer Journey (SD2CJ) is a marketing strategy that provides a clear path for customers to take from the initial awareness of a brand to the moment they are ready to purchase. The SD2CJ is the first step in the customer journey, which guides customers through their entire purchase process. It can be used by any business and it is not limited by industry or product type. The SD2CJ can be broken down into five steps: Awareness, Interest, Consideration, Purchase and Referral. The goal of each step is to move customers closer to making a purchase decision and ultimately buying from you. The sales digital customer journey is a process that can be used to make the sales process more efficient and effective. It is made up of four steps: The first step is building trust, which involves providing value for the customer by answering their questions and solving their problems. The second step is generating awareness, which includes creating content that will help customers understand what you do as well as why they should use your services. The third step is turning leads into customers, which includes making sure that your product or service meets the needs of your customers and has a clear value proposition. The fourth step is converting leads into paying customers, which requires you to create an experience where your customer feels confident in buying from you.