ROI Methodology Presentation Slide

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  • Business model

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  • for Keynote (KEY)
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ROI Methodology is a framework that helps companies to make decisions about the return on investment (ROI) of their marketing efforts. The ROI Methodology is a framework that helps companies to make decisions about the return on investment (ROI) of their marketing efforts. It was developed by David Meerman Scott in 2006. The framework is mainly used for traditional marketing, as well as digital and social media marketing. In order to use the ROI methodology, marketers need to identify their target market and key performance indicators (KPIs). KPIs are defined as measurable goals that help determine whether an organization’s marketing campaign has been successful or not. The KPIs can be used for different purposes such as measuring sales, brand awareness, customer loyalty, and more.
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