Revenue management is a very important part of any business. We want to be able to generate more revenue for our company and make sure that we are not losing money. The first step in revenue management is to figure out what the market size is, what the competition is and how much we can generate from our customers. For example, if we are selling a product with a fixed price, it would be good to know how many customers there are who buy this product every month or year. By knowing this information, we can target our marketing campaigns and make sure that they are working effectively. After all, if you don't know your market size or competition, you will not be able to optimize your marketing campaigns for your customer base.