It is a way to generate revenue by generating leads and sales. In this case, the company has a product which can help them in generating revenue. The company needs to manage their income and hence they need to generate leads and sales for their products. The company may not have any idea about how to generate revenue from their products. They just need someone who can suggest some ideas on how they can do it. This is where AI writing assistants come into the picture as they are capable of generating content ideas at scale which would help them in generating revenue from their products.