In the next few years, revenue management will be one of the most important aspects in business. The industry is moving towards a more automated and digitalized way of working. The first stage is to make sure that your company can generate revenue. This means that you should have a solid sales and marketing strategy for your products and services. You need to know how to build up your sales pipeline, how to make customers feel confident in buying from you, and how to keep them coming back for more. In the second stage, you want to use all the tools at your disposal - such as marketing automation systems, CRM software or email marketing - so that you can optimize your efforts on generating new leads and converting them into paying customers.