It is important to understand the requirements of a total revenue management process. This is because there are many different types of processes that may be used in a company. An example of a total revenue management process would be that an advertiser may require their sales managers to generate content for their sales team and sell it to their customers. Another example would be that an advertiser may want their sales managers to generate content for all the different channels they have in order to drive more traffic or sales from those channels.