The Purchase Customer Journey Map CJM Template is a free template to help you create your customer journey map. It has the following sections: The Purchase Customer Journey Map CJM Template is a free template to help you create your customer journey map. It has the following sections:
- Introduction
- The customer's perspective
- The company's perspective
- The purchase process
- Post-purchase considerations
A customer journey map is a visual representation of the entire customer experience. This map can be created for a specific product, service or brand to identify and understand the different touchpoints where customers interact with it. The main purpose of a customer journey map is to provide an understanding of how customers interact with your business, what their needs are and how they feel at each stage of the process.