Customers or buyer personas are the representations of your target audience. They are a fictional representation of the customer base that you want to reach. As marketers, it is important to understand who your customers are and what they need. In order to do this, you must create personas that represent your customers. Personas allow you to get a better understanding of who your target customer is and what they want from your product or service. They also help you create content that appeals to the needs of your customers and helps them achieve their goals.