Porter's Five Forces Analysis is a tool for industry analysis. It is a framework that uses five forces to determine the competitive intensity and, therefore, the attractiveness of a market. The competitive intensity of a market is determined by the bargaining power of buyers, threat from new entrants, threat from substitute products or services, bargaining power of suppliers and degree of competitive rivalry. Porter's Five Forces Analysis Template allows users to analyze their industry and help them make business decisions. It helps them understand their strengths and weaknesses in order to make strategic plans for the future.