Value chain analysis is a framework for understanding how value is created in an organization. It helps to identify the different activities that are involved in the production of a product or service. Value chain analysis can be applied to any company, but it is most commonly used when studying the supply chain of a business. The three main types of value that are created throughout the supply chain are: In this article, Porter’s Value Chain Analysis will be applied to a digital agency and what they contribute to their client's value chain.