The PESO Model for PR is a strategy that was developed by the PESO Group, a world-leading PR agency. The model was designed to help companies in their marketing and PR efforts by providing them with clear goals and objectives, a set of KPIs, and an actionable plan to achieve them. The PESO Model for PR helps companies in their marketing and PR efforts by providing them with clear goals and objectives, a set of KPIs, and an actionable plan to achieve them.