A SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. This model will help you identify your strengths and weaknesses, as well as opportunities and threats that you may encounter. SWOT analysis can be applied to any project or business venture. It can be used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. This model will help you identify your strengths and weaknesses, as well as opportunities and threats that you may encounter.