Not all Buyer Personas are Right for you Company. A buyer persona is a representation of the target audience and their specific needs that your company should focus on. A buyer persona is a representation of the target audience and their specific needs that your company should focus on. A good buyer persona will help you to identify what the customer wants, how they want it, and what they need in order to buy from you. This article will go into detail about how not all buyer personas are right for your company, what types of buyer personas are right for your company, and how to create a new unique type of buyer persona that is right for your company.