Mission, Vision, Strategy and Goals are the essential elements of any company's business strategy. They are the foundation of a company’s success. Mission: A mission is a statement that defines what your company stands for and what it wants to achieve. It is also a statement of how your company will help people in their daily lives. Vision: A vision is an overarching goal that describes what you want to see happen in the future with your company and industry. It should be something that inspires you as well as others around you. Strategy: A strategy is a plan for achieving your vision over time by taking into account all the resources available to you, and it should be measurable so that progress can be seen.