The Mission, Vision, and Values are the three pillars of the company. They represent what the company stands for and its values. Mission: The mission statement is a statement of what the company does and how it will achieve this. It is used to communicate to employees and stakeholders what the company's purpose is. Vision: The vision statement communicates the long-term goals of the company. It describes how a desired future state looks like for your business or organization. Values: The values are an important part of any business culture or enterprise that helps define what's important to the company’s success.