The marketing plan phases slide is a visual representation of the different phases in the marketing plan. It is a tool that helps marketers to understand what they need to do at each phase. The first phase of the marketing plan is about building awareness and understanding, which includes creating a brand identity, establishing your company’s value proposition and identifying target markets. The second phase of the marketing plan is about building relationships with customers through customer acquisition, retention and referral. This includes creating content that appeals to your target market’s needs and interests while also providing them with valuable content they can share with their friends. The third phase of the marketing plan is about turning customers into advocates for your brand by creating loyalty programs and offering incentives for referrals or repeat purchases.