The Marketing Management Cycle Model is a framework that helps marketers to plan, execute, and measure their marketing strategy. The model consists of five phases: the development phase, the implementation phase, the measurement phase, the evaluation phase, and finally the control phase. The model is useful for understanding how to move from one state to another in order to reach an optimal state. The development phase includes planning and creating strategies for a company’s marketing strategy. This is where information gathering happens and ideas are created in order to increase brand awareness. In this stage, marketing managers also try out different tactics that they believe will be successful in increasing sales or brand loyalty. The implementation stage includes executing and implementing strategies that have been planned in order to reach goals set by management.