Marketing and sales funnels are two different types of funnel that can be used in the same company. Marketing Funnel: This is a funnel that is used by marketers to help them with their goals. It helps them to find leads, nurture them, and convert them into customers. The marketing funnel has a lot of steps that help the company achieve its goal. For example, an email campaign might have a welcome step, lead generation step, nurturing step and finally the sale step. Sales Funnel: This is a funnel that is used by sales teams to help their team sell products or services to customers. The sales funnel has a lot of steps that help the company achieve its goal - lead generation, qualification and so on.