The marketing funnel lead generation is a process that starts with the customer and ends with the sale. It is a process that is used by marketers to generate leads and convert them into sales. The marketing funnel lead generation involves four primary steps: creating awareness, generating interest, providing value, and closing the sale. The first step in the marketing funnel lead generation process is creating awareness about your product or service by promoting it through content marketing or social media ads or campaigns. The next step in the process is generating interest in your product through branding, social proofing, testimonials, and content marketing. The third step in this process is providing value to your audience by giving them information about your product as well as discounts and coupons for their consideration of purchasing it from you.