Marketing Criteria to Compare your Competitors

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In order to compare your competitors, you need to have a clear understanding of what the market is and what customers are looking for. When it comes to marketing, there are many different criteria that you can use as a guide. These criteria include customer acquisition cost, customer lifetime value, customer retention rate and others. When it comes to measuring the success of your marketing efforts, these metrics will give you a better idea of how well your strategy is working.
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