Marketing and the Customer Loyalty Ladder

Will not ship until [19041994]


  • Business model


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The customer loyalty ladder is a tool that helps marketers to understand customers and to develop strategies for them. The customer loyalty ladder can be used to identify specific segments of the market that are more likely to be loyal customers. Once you have identified these segments, you can then target your marketing efforts accordingly. The customer loyalty ladder can also be used as a planning tool for marketing campaigns.
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