Market positioning is a process of deciding what value your company should offer and how it should position itself to be able to provide that value. Market positioning is a process that a company must go through in order to decide what value they should offer and how they should position themselves in order to be able to provide that value. Market positioning is not only about the product or service but also about the company's image and reputation. There are many different types of market positioning strategies, such as branding, differentiation, price leadership, and customer intimacy. There are also many different ways that companies can implement these strategies such as through advertising, product design, customer service, etc.