Product or service launches are often the most important and high-stakes moment in a company’s life. The launch plan should be made before the product or service is released to the market. For a successful launch, there needs to be an effective marketing campaign and enough money set aside for it. There needs to be a detailed plan of how all aspects of the launch will work together, such as social media posts and press releases. There are five key steps in any successful launch:
1) research on competitors;
2) developing a product or service;
3) marketing strategy;
4) promotion strategy;
5) distribution strategy.
1) research on competitors;
2) developing a product or service;
3) marketing strategy;
4) promotion strategy;
5) distribution strategy.