A company's acquisition strategy is the process of acquiring customers. The goal of an acquisition strategy is to increase the number of customers and revenue. The key elements of an acquisition strategy are: Marketing: marketing is a process that involves the development and implementation of a plan for creating, communicating, delivering, and exchanging products or services that satisfy customer needs profitably. Advertising: advertising is one form of marketing communication that attempts to persuade people to buy products or services. Sales: sales are activities related to selling goods or services in return for money. Lead generation: lead generation is a process where leads are created by attracting people’s interest in what a business has to offer.