Interest Matrix Stakeholder Analysis is a tool that helps companies to identify their audiences and analyze how they use the products. It allows the company to understand how their product can appeal to their target audience, what content they are looking for, and what kind of creative strategies they would like. The interest of the stakeholders in a given domain is analyzed based on customer data, market research, and other sources. The people who are interested in a given topic or niche will be able to see some of the most popular topics that are related to that particular topic or niche.