Implementing CLV Customer Lifetime Value Management Framework

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  • Business model

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The CLV framework is a customer lifetime value management framework that helps companies understand the value of their customers and how to maximize it. The CLV framework is a customer lifetime value management framework that helps companies understand the value of their customers and how to maximize it.

For every company, there are two key measures for success: revenue and profit. When a company has more revenue than expenses, they have profit. But when expenses outweigh revenue, they have loss. Profit is calculated by subtracting all the costs from all the revenue generated by a company over time.

CLV is a way for companies to measure how much money they will make on an individual customer over their lifetime as opposed to just looking at one transaction or one year's worth of data.

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