OKRs are a popular method to set and review goals in an organization. They are used to create a shared understanding of the company’s priorities and how they will be achieved. They also provide a way for employees to know what they should be working on at any given time. The concept of OKRs is often described as "setting stretch goals". Employees are not told exactly what needs to be done, but rather what the company would like them to achieve. This gives employees the opportunity to come up with their own plans for achieving these goals, which can lead to innovation and creativity.