A horizontal sales funnel can be used to sell a product or service across multiple channels. It is a series of steps that leads visitors through the buying process. The horizontal sales funnel is an efficient way for companies to sell their products and services. It helps them reach more customers by having them experience the product or service on different channels before they buy it. A Horizontal Sales Funnel is a type of marketing strategy that uses multiple marketing channels to reach potential customers and convert them into buyers. It is usually structured in a way that includes several steps, which include: Awareness - Interest - Desire - Action.