The Hive Customer Lifetime Value Model CLV Model is a customer lifetime value model that is designed to help businesses identify the value of each customer and predict the future profitability of customers. The Hive Customer Lifetime Value Model CLV Model was created by HubSpot in 2013. It has been used by companies like Salesforce, Google, and many more. The goal of the model is to help businesses identify the value of each customer and predict the future profitability of customers. The model is based on two key components:
- The LTV (Lifetime Value) for a customer
- The number of months until that LTV will be exhausted