The funnel content is a term that is used to describe the content that a company produces to convert visitors into leads and leads into customers. There are two types of funnel content: The first type of funnel content is for the B2C Buyer’s Journey. It includes the company’s website and other online properties. The second type of funnel content is for the B2C Buyer’s Journey. It includes all marketing materials, including email campaigns, social media posts, and landing pages. The main goal of a company using this approach is to increase conversions from visitors to leads and then from leads to customers.