The funnel buyer’s journey is a marketing strategy that makes it easier for consumers to make purchases. It is a process of moving the customers through different stages of interest in order to get them to purchase something. The funnel buyer’s journey is an effective way of targeting specific audiences and converting them into customers. This approach helps companies reach their target audience and meet their business goals effectively. Funnel Buyer’s Journey in Digital Marketing is a strategic approach that helps marketers understand how their audience navigates through the buying process, what they like, and what motivates them to buy.