Factors of Customer Acquisition Slide

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Customer acquisition is the process of acquiring customers for a company. This can be done through various channels such as advertising, marketing, and sales. In this section we will go over the factors that affect customer acquisition. The cost of customer acquisition is one factor that affects customer acquisition. The more expensive it is to acquire a customer, the less likely it is that they will make a purchase or become an active user in the future. Another factor affecting customer acquisition is how long it takes to acquire a new customer. The longer it takes to acquire a new customer, the less likely they are to make a purchase or become an active user in the future.
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