The factors of customer acquisition are the different ways that a company can acquire new customers. One of the most common ways to acquire new customers is through advertisements, but this has been shown to be ineffective in recent years. Companies are now turning to other methods such as word-of-mouth marketing, which people trust more than advertisements. Other methods include social media campaigns, influencers, and content marketing. There are many factors that affect customer acquisition, including the product or service itself, pricing and marketing strategies, and more.