Elements of the Employer Branding Process

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The employer branding process is the process of creating a positive reputation for your organization. It is about generating a favorable perception in the minds of potential employees. The employer branding process starts with the recruitment phase and continues with employee engagement, and employer retention. Employer branding should be seen as an investment rather than a cost. It can help you attract, retain and engage talent which will lead to increased productivity and profitability. Employer branding is a process that companies go through to create a positive impression of their company and attract the right talent. It is a strategic marketing process that can be done on a small or large scale, depending on the needs of the organization.
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