When a crisis strikes, it's important to have a crisis management plan in place. This program should be able to handle any type of crisis and should be designed around the company's values. A common element of an effective crisis management program is the identification of key stakeholders and how they will be involved in the process. This involves identifying who needs to be informed about the situation and what information needs to be shared with them. It also includes developing a timeline for each stage of the process and determining which people need access to which information at different stages.