Different Types of Buyer Journey Maps

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A buyer journey map is a tool that helps marketers understand how their customers interact with their products and services. It can help organizations to identify the right content, messaging, and channels that will resonate with their target audience. Buyer journey maps are divided into three types: customer journey maps, customer experience maps, and customer experience design maps. Customer experience design map is a high-level view of the customer journey from the perspective of the organization.
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