Change management is the process of managing and adapting to change. This includes changing a product, service or process in order to meet customer needs. Change management is a very important part of any business. If you want your organization to be successful, you need to be able to deal with change quickly and effectively. You must have the ability to react quickly and adapt when new information comes in or when changes are made in your processes. The most common way of dealing with change is through an organizational culture that focuses on stability and predictability rather than on innovation, adaptation or unpredictability.