Unlike vision, which is a long-term goal or goal that is not always visible, mission is a short-term goal with clear vision. There are many differences between the two terms. For example, mission can be something like “to make sure that we deliver the best customer service experience” while vision might be something like “to create an innovative product in the market”. The difference lies in how the two terms are used and what they represent. Vision is often long-term and not always visible while mission is more short-term and has a clearly visible vision.