Marketing research is a form of market analysis that focuses on the characteristics of the target market, as well as its future. Market research is used to help companies understand the needs and wants of their target audience and how to best reach them. Market analysis, on the other hand, focuses more on the actual products or services being offered by a company. It helps companies understand what customers need from them and how they can serve that need better. It may help them develop new products or services for specific markets.